Digital Marketing Portfolio

Throughout my time at Full Sail University, I have many opportunities to grow and develop an online Digital Marketing portfolio. Throughout these courses, I learned how to market myself online and offline through the power of personal branding.https://youtu.be/0P66w5dFxlA

Full Sail School Projects



Marketing Analysis for GoPro

I created a comprehensive market analysis and made recommendations based on findings and conclusions for the brand GoPro

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Sponsor Pitch for the Charleston RiverDogs and Firehouse Subs

I created a sponsor pitch using demographic and psychographic information about fans for the Charleston RiverDogs and Firehouse Subs

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Personal Career Journey Story

In my Storytelling for Marketing class I learned the keys to creating a sustainable and effective brand utilizing digital storytelling concepts. I applied these concepts into a final personal career journey story.

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Website Redesign for Pet Rescue by Judy

I created a client presentation for Pet Rescue by Judy that included:
Client Website Assessment,
Client Style Guide, and an
Information Architecture Report and Wireframe for the website

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PR Campaign & Crisis for Holdland

I developed a strategic PR campaign that demonstrates my ability to communicate effectively on behalf of a brand

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Intrapersonal Business Proposal for Pic-Time

I learned how to analyze and present
a compelling innovation or process change within an organization while considering how to diplomatically introduce the solution to peers and decision makers. I then produced an internal business proposal and visual presentation.

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Social Media Campaign Proposal for Pashion Footwear

I compiled the information from my discovery brief, my creative brief & my content deliverable to create a final project of an online marketing campaign based on the content deliverable I feel most suited the business needs of Pashion Footwear

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Digital Analytics Tutorial for Ivy City Co.

I developed a strategic PR campaign that demonstrates my ability to communicate effectively on behalf of a brand

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Mobile Marketing Plan for The Honeymoon Never Ends

I created a mobile app prototype for The Honeymoon Never Ends. I also created a mobile marketing plan that includes technology such as augmented reality, virtual reality, and wearable devices.

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Video Presentation for The Honeymoon Never Ends

I learned to identify and describe my business model, its target customers, and a value proposition. I then sought to then validate or modify my assumptions by conducting customer interviews and competitor research.

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Narrated Pitch Deck for The Honeymoon Never Ends


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Content Creation Examples

Sasha L Jewels

Jewelry Brand

A & D-24

A & D-60

Jazmine @ Downtown SLC

Jazmine @ Downtown SLC

Jazmine @ Downtown SLC

Mariah @ Tibble Fork

Mariah @ Tibble Fork

Melissa Shanklin @ Tibble Fork

Qaze @ The Gateway

Celest @ Tibble Fork!


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Concert Flyer

Personal Project


AirBnB

UGC Photos

K_W Washington Airbnb 2019-2

K_W Washington Airbnb 2019-6

K_W Washington Airbnb 2019-12

K_W Washington Airbnb 2019-18

K_W Washington Airbnb 2019-25

K_W Washington Airbnb 2019-30


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