Video Presentation navigating a hypothetical PR crisis for Holdland
I created a presentation and screencast regarding a hypothetical PR crisis. In this presentation I included:
A detailed synopsis of the crisis and its potential impact on the organization’s reputation,
Assignment of a spokesperson to represent the organization publicly,
The message to be communicated to the public and employees, including specific response strategies to be implemented,
PR tools and communications channels to utilize in the response, differentiated for internal and public communications
& a conclusion summarizing how my plan will effectively limit and repair damage done to the organization’s brand.